Freedom enriches creativity & responsibility Freedom to manage and envision her or his mission increases the sense of responsibility to that mission. Intellectual humility gives clarity Only through the lenses of humility can knowledge be seen clearly. At daxue consulting, we are humble toward science and the truth. We interpret data in a way that lets it speak for itself, even if contradicts our hypothesis. Embrace change enthusiastically Similar to how markets are constantly changing, our mindset is also always evolving. We value routine only when it helps us improve and we value change because it helps to keep pace with our time. Knowledge is meant to be shared While our projects team dives deep to provide catered research to clients, the media team shares insights publically. At the same time, we foster a culture of sharing knowledge in our team, each individual works to increase their own knowledge and freely shares ideas each other. Our clients’ goals are our goals We see ourselves as an extension of the client’s business in China or their target country, hence, we advise them as if we were in their shoes and investing along with them.